Umeå Wheels

Overview

Umeå Wheels is startup developing a platform for long-term renting second-hand bicycles in Umeå. Its aim is to reduce the abondended bikes around the city and to make it affordable and convenient for newly arrived students to find a bike.

Logo

At Umeå Wheels, I had the opportunity to work on the brand identity, website design, and the web platform. As the project began, I was tasked with creating a logo that represented the company’s focus on affordable bikes. The initial name of the company was Umeå Bikes which had to be changed due to similarities of another company’s name operating in the same region. After the change (to Umeå Wheels), the logo’s bicycle icon remained to keep the brand’s message clear and consistent.

Branding

Given the main target audience of international students in Umeå, it was essential to design a brand identity that was approachable and inviting. As a result, I created a set of brand guidelines that aligned with the company’s mission, along with various marketing materials such as business cards and t-shirts.

Website

When it came to designing the website, I began with sketches and low-fidelity prototypes to set a layout. After collaborating with the client and discussing the different sections and content, I created a fully-functional, high-fidelity prototype. The website incorporates the brand’s main colours and circular elements that convey movement and a sense of wheels in motion.

Web platform

For the interactive web platform, the goal was to keep it user-friendly and simple. The platform features two modes: user mode and admin mode. In user mode, users can register their bikes, upload photos, and add other important details. In admin mode, all registered bikes are visible, along with their respective owners and status.